Radio Sharda 90.4 FM

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Radio Sharda 90.4 FM is a prominent community radio station based in Jammu, Jammu and Kashmir, established and managed by the cultural organization Pir Panchal. Officially launched on December 5, 2011, the station was conceived with a profound cultural mandate: to preserve, promote, and revitalize the rich linguistic, artistic, and historical heritage of the displaced Kashmiri Pandit community as well as the broader population of the region. Over its broadcasting history, it has grown into an essential cultural lifeline, providing a familiar voice and a sense of shared identity for listeners scattered across India and the global diaspora. The station's diverse daily programming features a rich mix of traditional Kashmiri folk music, contemporary Indian tracks, cultural discussions, community talk shows, and social awareness programs. Broadcasting in multiple regional languages including Kashmiri, Dogri, Punjabi, and Hindi, Radio Sharda serves a wide demographic of listeners. Operating under its welcoming Kashmiri slogan 'Booziv ti khosh rooziv' (Listen and stay happy), the station produces specialized segments covering literature, heritage preservation, folk arts, and community news, fostering intergenerational connection and cultural pride. Broadcasting terrestrially on 90.4 FM from its headquarters in Lower Buta Nagar, Paloura, Jammu, the station covers the local urban and suburban areas. In addition to its over-the-air FM footprint, Radio Sharda embraces digital streaming technology, offering live audio feeds via online web platforms and streaming directories such as Zeno.FM, ensuring that the displaced Kashmiri community worldwide can tune in and stay connected to their cultural roots.

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