WMCO

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WMCO 90.7 FM, branded as 'The Orbit 90.7', is a prominent non-commercial, educational radio station licensed to Muskingum University and located in New Concord, Ohio. Serving east-central Ohio—including Zanesville, Cambridge, and surrounding communities—the station operates from its campus antenna as an integral part of the university's Department of Communication, Media, & Theatre. Its call sign reflects its primary service region of Muskingum County. Managed by Dr. Lisa Marshall and driven heavily by student involvement and community volunteers, WMCO bridges hands-on academic training with professional broadcasting standards, targeting university students, local youth, and regional residents. First hitting the airwaves on January 28, 1961, from the basement of Cambridge Hall before later moving to Caldwell Hall in 2004, the station has a rich broadcast heritage. Its current moniker, 'The Orbit 90.7', serves as a special homage to legendary astronaut and university alumnus John Glenn's historic 1962 orbit around the Earth. Over the decades, WMCO has earned widespread acclaim for its comprehensive local journalism and live sports coverage, including prestigious accolades such as multiple Associated Press Broadcasters Awards and recognition as the Ohio Associated Press Best Local Sports Operation. Programming on WMCO features an eclectic mix of non-mainstream music, alternative tracks, indie selections, and community-focused talk segments, alongside live coverage of local sports events. In addition to its traditional FM terrestrial broadcast footprint covering a robust 30-mile radius, the station expanded its reach into digital spheres by launching online streaming capabilities in January 2012. Through its commitment to student-led journalism, diverse musical curation, and deep community roots, WMCO remains a cornerstone of media culture in east-central Ohio.

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