Willie 94.5

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Willie 94.5 (broadcasting on AM frequency 1050 and FM translator 94.5 W233CL) is a classic country music radio station licensed to Green Valley, West Virginia. Serving the bi-state micropolitan area—including Bluefield and Princeton in West Virginia, alongside Bluefield, Virginia—the station has established itself as an essential regional voice for traditional country music lovers. Originally launched in 1987, the station spent many years operating under different programming formats, including a long tenure as an affiliate of ESPN Radio before pivoting to its current classic country identity in late 2011. The station's programming is meticulously tailored to fans of timeless country music history, featuring a deep rotation of legendary hits from the 1980s, 1990s, and today. Listeners are treated to iconic tracks from genre pioneers alongside regular updates and syndicated audio programming from Westwood One. In addition to its country music identity, Willie 94.5 serves as an important local sports broadcaster, carrying play-by-play coverage for the Marshall Thundering Herd football and basketball radio network. Owned and operated by West Virginia-Virginia Media, LLC (under the management of First Media Services principals Bob Spencer and Rick Lambert), the station combines a reliable AM signal with its clear FM translator to ensure wide coverage across the Appalachian region. Supported by digital streaming options and a dedicated web presence, Willie 94.5 successfully bridges traditional community radio values with modern multi-platform accessibility.

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