Wild 104

The Rio Grande Valley's Party Station

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Languages

English, Spanish

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Country

United States

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Genres

Top 40, Pop, Rhythmic Contemporary Hit Radio +4

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Frequency

104.1 FM

📖 About

Wild 104 (KBFM 104.1 FM) is a commercial radio station serving the Rio Grande Valley, including the McAllen, Brownsville and Edinburg areas of South Texas. Owned and operated by iHeartMedia, Wild 104 features a contemporary Top 40 and rhythmic music format with a strong mix of current pop, hip-hop, R&B, Latin and crossover hits. The station broadcasts on 104.1 FM and also streams live online through iHeartRadio. Wild 104 is known as the Rio Grande Valley's Party Station and provides music, entertainment, contests, personalities, podcasts and local programming for listeners throughout the South Texas market.

📋 Details

owner:iHeartMedia

market:McAllen, Texas

licensee:iHM Licenses, LLC

call sign:KBFM-FM

station id:2317

facility id:40777

coverage area:Rio Grande Valley, including McAllen, Brownsville, Edinburg, Weslaco and surrounding South Texas communities

station brand:Wild 104

broadcast type:FM, HD Radio, Online Streaming

social handles:[object Object]

station format:Top 40 & Pop / Rhythmic Contemporary Hit Radio

station status:Active

contact details:[object Object]

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studio location:Weslaco, Texas

online listening:Live online streaming is available through the official Wild 104 iHeart website and iHeartRadio

programming focus:Current Top 40, pop, hip-hop, R&B, Latin and crossover music, entertainment, contests, local programming and syndicated shows

additional content:Wild 104 offers live programming, recently played music, contests and promotions, podcasts and entertainment content through its official online platform.

official description:The Rio Grande Valley's Party Station

transmitter location:Bluetown, Texas