V103

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V103 (call sign: WVUV-FM) is a prominent commercial radio station broadcasting on 103.1 FM, licensed to Fagaitua and serving the Pago Pago metropolitan area and broader American Samoa. Officially signed on the air on April 7, 2008, the station is owned and operated by South Seas Broadcasting, Inc. Transmitting with 1,300 watts (50,000 watts equivalent) from a high-altitude tower atop Mount Oletele, V103 delivers continuous 24-hour coverage across the island of Tutuila and neighboring island communities. The station carries historic heritage call letters dating back to World War II military broadcasts in Samoa, rendering WVUV unique as the westernmost 'W' call-sign station under FCC jurisdiction and the only 'W' call sign in the Pacific, west of Texas, and south of the equator. The station's signature programming format is dedicated to Samoan and Polynesian contemporary hits, featuring dynamic island rhythms, local favorites, and regional Pacific music. During daytime hours, the playlist focuses on adult-oriented island contemporary tracks, while evening and overnight slots pivot toward contemporary youth hits and local urban island music. Beyond its musical offerings, V103 acts as a critical local news source for the territory. In collaboration with sister station 93KHJ, V103 broadcasts regular daily news updates in both English and Samoan, led by veteran news director Monica Miller and a dedicated local news team. Operating out of studios located in the Aitulagi Building in Tafuna, V103 plays an essential role in local community broadcasting and serves as American Samoa's Primary Entry Point (PEP) station in the Emergency Alert System (EAS). Alongside sister platforms 93KHJ (KKHJ-FM), Oldies 93.7 (KKHJ-HD2), and 104.7 The Beat (KKBT-FM), V103 expands its global footprint via high-quality digital streaming platforms, bridging local islanders with the overseas Samoan diaspora.

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