The River 105 & 103.5

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The River 105 & 103.5 (broadcast via WWRR 104.9 FM) is a commercial classic hits and rock radio station licensed to Scranton, Pennsylvania, and serving the greater Wilkes-Barre–Scranton media market. Originally signing on the air on December 19, 1964, under the historic call letters WWDL, the station has evolved through several programming formats over its multi-decade history. In 2005, the station adopted the WWRR call sign and transitioned into its popular adult rock and classic hits format, becoming widely recognized across Northeast Pennsylvania under 'The River' branding. It is owned and operated by Bold Gold Media, broadcasting out of unique regional studio spaces including the Studio of the Stars at Mohegan Pennsylvania. The station's programming is meticulously tailored to deliver a blend of nostalgic classic rock, pop-rock anthems, and enduring hits from the 1970s, 1980s, and 1990s. Listeners enjoy engaging local morning and afternoon drive-time shows hosted by seasoned personalities, alongside specialized weekly musical blocks such as dedicated Beatles hours and classic doo-wop showcases. To maximize its geographic footprint across Northeast Pennsylvania, WWRR's signal is simulcast on co-owned sister frequencies including WMMZ 103.5 FM in Berwick and WYCK 1340 AM in Plains. In addition to its traditional FM and AM broadcast reach, The River has embraced multi-platform digital distribution, offering high-quality live web streaming, dedicated mobile applications, and HD radio subchannel services. Known culturally for its regional presence—including a memorable cameo appearance on the hit NBC sitcom 'The Office'—The River 105 & 103.5 remains a staple media companion for music lovers throughout the Wyoming Valley and surrounding Pennsylvania communities.

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