The Beat 104

Where FM means your Favourite Music

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Languages

English

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Country

Barbados

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Genres

R&B, Adult Contemporary, Top 40 +2

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Frequency

104.1 FM

📖 About

The Beat 104 (104.1 FM) is a prominent and trendy commercial radio station based in Bridgetown, Barbados, operated under the parent company Starcom Network Inc. First hitting the airwaves on May 30, 1988, the station has established a strong legacy of providing high-quality audio entertainment, lifestyle programming, and curated musical selections. Its format is heavily tailored toward upwardly mobile professionals, entrepreneurs, and mature or young executives aged 30 to 55 who appreciate a sophisticated lifestyle blend. The station's programming features an adult contemporary framework, seamlessly blending familiar global chart-toppers, power ballads, Top 40 hits, local and regional R&B, sweet soca, easy-listening tunes, and classic reggae. Beyond its rich musical catalog, The Beat 104 is known for engaging lifestyle features, community updates, local news briefs, interactive contests, and flagship promotional campaigns such as the popular 'Destination Disney'. Broadcasting from River Road in St. Michael, it continues to serve as an influential cultural and audio touchstone across Barbados.

📋 Details

owner:Starcom Network Inc.

key features:Targeted demographic of upwardly mobile professionals and executives,Host station of the popular 'Destination Disney' promotion,Smooth blend of adult contemporary music and lifestyle content,Accessible via terrestrial FM and digital web platforms

broadcast type:FM and Online Streaming

first air date:30 May 1988

station format:Adult Contemporary, Pop, R&B, Reggae, and Soca

additional info:Part of the Starcom Network Inc. family, which has a broadcasting history spanning over seventy-five years in Barbados.

available platforms:Official Website,Android Play Store App,FM Radio Broadcast (104.1 FM)