Soft Rock 98.9

The Valley's Feel-Good Station

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Languages

English

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Country

United States

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Genres

Soft Rock, Adult Contemporary, Soft Adult Contemporary +1

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Frequency

98.9 FM

📖 About

Soft Rock 98.9 (KSOF-FM) is a commercial FM radio station serving the Fresno and Visalia metropolitan areas in California. Broadcasting at 98.9 FM, the station is owned by iHeartMedia and features an adult contemporary and soft adult contemporary music format designed around familiar, feel-good music. Its programming includes a blend of soft rock, adult contemporary favorites, contemporary hits, and well-known songs from multiple decades, along with popular syndicated programming such as Delilah. The station has served the Central California community for decades and continues to provide local radio programming for listeners throughout the Fresno, Visalia, and surrounding San Joaquin Valley area. Soft Rock 98.9 is also available online through iHeartRadio, allowing listeners to stream the station beyond its traditional FM broadcast area.

📋 Details

erp:19,000 watts

haat:250 meters

owner:iHeartMedia, Inc.

market:Fresno-Visalia

branding:Soft Rock 98.9

hd radio:KSOF-HD1 Soft AC; KSOF-HD2 Smooth Jazz

licensee:iHM Licenses, LLC

call sign:KSOF-FM

facility id:54560

programming:Adult contemporary music, soft rock favorites, contemporary hits, local programming and syndicated shows

seo keywords:Soft Rock 98.9,Soft Rock 98.9 Fresno,KSOF FM,KSOF 98.9 FM,Fresno radio,Fresno FM radio,Fresno soft rock radio,Fresno adult contemporary radio,Visalia radio,Central California radio,California soft rock radio,The Valley's Feel-Good Station,KSOF live stream,Soft Rock 98.9 live,KSOF online radio,Soft Rock Fresno online,iHeart Soft Rock 98.9

licensed city:Dinuba

station class:Class B

broadcast area:Fresno and Visalia metropolitan areas

broadcast type:FM, HD Radio, Online Streaming

first air date:June 5, 1975

station format:Adult Contemporary / Soft Adult Contemporary

contact details:[object Object]

coverage region:Central California, including the Fresno and Visalia metropolitan areas

online platform:iHeartRadio

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station history:The station began broadcasting on June 5, 1975. It originally operated under the call sign KLTA, later became KOJY and KJOI, and adopted the current KSOF call sign in 1997.

target audience:Listeners interested in soft rock, adult contemporary music, familiar hits and feel-good radio programming

current call sign:KSOF-FM

former call signs:KLTA,KOJY,KJOI

featured programming:Delilah; Valentine In The Morning