Soft Rock 97.3 WZBG

Litchfield County's Favorite

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Languages

English

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Country

United States

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Genres

Soft Rock, Adult Contemporary, Pop +2

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Frequency

97.3 FM

📖 About

Soft Rock 97.3 WZBG (97.3 FM) is a commercial adult contemporary radio station licensed to Litchfield, Connecticut, serving listeners across Litchfield County, the Farmington Valley, the Waterbury area and surrounding communities in Northwest Connecticut. WZBG combines a soft rock and adult contemporary music format with local news, weather, traffic, community information, entertainment, contests and local programming. The station began broadcasting on 97.3 FM in July 1992 and has a strong local-community focus, providing music and information for adult listeners and family audiences. WZBG is part of the Connecticut-based Full Power Radio Group and continues to operate as a locally focused FM station with 24/7 programming that includes soft rock music, national and local news, weather, traffic and community features.

📋 Details

licensee:Red Wolf Broadcasting Corporation

call sign:WZBG

streaming:Live online streaming is available in addition to the station's 97.3 FM broadcast.

owner group:Full Power Radio Group

programming:Soft rock and adult contemporary music, local and national news, weather, traffic, community information, contests and local programming

coverage area:Litchfield County, Farmington Valley, Waterbury area and surrounding Northwest Connecticut communities

broadcast type:FM, Online Streaming

first air date:July 8, 1992

format summary:A locally focused Connecticut FM station combining soft rock and adult contemporary music with local information, news, weather, traffic and community programming.

station format:Soft Rock / Adult Contemporary

community focus:Local news, community events, public service information, local organizations and community programming

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station history:WZBG began broadcasting at 97.3 FM in July 1992. The station was founded by local Litchfield residents and original owners Michael and Virginia Mortara and Dick and Susan Saint James Ebersol. WZBG was sold in 2024 and became part of the Connecticut-based Full Power Radio Group.

target audience:Adults 25+ and family listeners

official contact:General station inquiries and community submissions can be made through WZBG's official contact channels. The station lists wzbginfo@fullpowerradio.com for public-service and community-related inquiries.

primary location:Litchfield, Connecticut, United States

local programming:Morning Live, The Amy Afternoon and community-focused programming

broadcast services:Local News,Weather,Traffic,Community Events,Public Service Announcements,Live Remote Broadcasts,Music Programming

station positioning:Litchfield County's Favorite

audience demographic:Adults 25+

featured programming:Swap Shop and local community features