SAM 103.9

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SAM 103.9 (call sign: WWEL) is a commercial FM radio station licensed to serve London, Kentucky, delivering a Hot Adult Contemporary and hit music format to Laurel County and the surrounding region. The station originally first signed on the air in 1970 under the call letters WFTG-FM, serving as the FM sister station to WFTG (1400 AM). For many years, the station featured a traditional country music format before transitioning through various formats and eventually rebranding to SAM 103.9 (shifting to Hot AC/pop hits following the network adjustments in 2015). It is owned by Forcht Broadcasting (operating as F.T.G. Broadcasting, Inc.), a division of the Forcht Group of Kentucky. The station's programming is tailored to a broad adult and contemporary music audience, featuring the hottest pop hits of today combined with daily localized programming. Key on-air features include SAM's The Morning Show with Terry Harris, which kickstarts weekdays with local updates, community discussions, and morning conversation. In addition to mainstream pop music rotations, SAM 103.9 serves as an essential regional hub for sports enthusiasts, broadcasting local high school sports matchups such as South Laurel High School games, alongside major collegiate broadcasts including University of Kentucky Wildcats football and basketball games. Operated out of studios located on Tobacco Road in London, Kentucky, SAM 103.9 maintains deep roots within the local community through comprehensive news, weather updates, and regional public affairs coverage. Alongside traditional terrestrial FM radio transmission, the station extends its reach digitally via its official website and the Forcht Media mobile application, ensuring listeners can stay connected to Laurel County news and hit music from anywhere. As part of Forcht Broadcasting, the station exemplifies a strong commitment to hometown broadcasting and localized media engagement.

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