Rumba 98.3 WMYP

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Rumba 98.3 (call sign WMYP) is a premier commercial Spanish-language tropical radio station licensed to serve Frederiksted, St. Croix, in the U.S. Virgin Islands. The station's history traces back to April 27, 1998, when the Federal Communications Commission (FCC) assigned the original WPPD call sign to the frequency. After brief call sign shifts to WREY in March 1999, the station adopted its permanent WMYP call letters in December 1999. Originally operated by J&J Broadcasters (Juan Padin and Jose Martinez), the station was acquired in July 2006 by Amanda Friedman, integrating WMYP into the prominent JKC Communications radio network alongside sister stations Isle 95 (WJKC), Sunny 99.5 (WVIQ), and 104.9 The Mongoose (WMNG). Operating with the energetic slogan 'The Virgin Islands Tropical Radio Station', WMYP broadcasts a vibrant Spanish Variety format that centers on popular Latin tropical music. Its daily playlist features heavy rotations of Salsa, Bachata, Merengue, Reggaeton, and Latin Pop, tailored specifically to appeal to the significant Spanish-speaking population across St. Croix and surrounding islands. In addition to non-stop tropical hits, Rumba 98.3 integrates community announcements, public service notices, cultural information, and local news updates serving the Crucian community. Transmitting from Frederiksted on 98.3 MHz with an effective radiated power of 1,900 watts and a height above average terrain (HAAT) of 279 meters (916 feet), WMYP provides clean, island-wide coverage across St. Croix. The station also streams online via high-quality digital MP3 audio streams through its viradio.com network platform, connecting international listeners and Caribbean diaspora audiences to the tropical sounds of the U.S. Virgin Islands.

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