Q106.1

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KOQL (106.1 FM), branded on-air as 'Q106.1', is a commercial Contemporary Hit Radio (CHR) / Top 40 station licensed to Ashland, Missouri, and serving the greater Columbia and Jefferson City metropolitan areas across Mid-Missouri. The station originally signed on in October 1993 under the call sign KBXR, featuring an Adult Album Alternative (AAA) format modeled after Chicago's WXRT. In September 1997, 106.1 FM swapped call signs and formats with 102.3 FM to become KOQL 'Kool 106', broadcasting an Oldies format that later shifted into Jammin' Oldies by 2000. In September 2001, the station officially flipped to its current Top 40 / CHR brand as 'Q106.1'. Owned by broadcasting giant Cumulus Media since 2004, KOQL operates alongside sister stations KBBM, KBXR, KFRU, and KPLA from shared studio facilities on Old Highway 63 North in Columbia. Programming on Q106.1 features an energetic mix of modern Top 40 hits, pop, dance, and chart-topping crossover tracks. The weekday morning schedule is anchored by the nationally syndicated 'The Kidd Kraddick Morning Show', bringing entertainment, celebrity gossip, and pop culture humor to Mid-Missouri listeners. Throughout the day and evening, the station airs hit music from global superstars such as Taylor Swift, Bruno Mars, Post Malone, Lady Gaga, The Weeknd, and Sabrina Carpenter, complemented by local afternoon air personalities, weather updates, and regional promotional contests. Broadcasting with an effective radiated power (ERP) of 69,000 watts from a tower located west of Jefferson City, KOQL delivers a powerful C1-class signal that spans Boone, Cole, Callaway, Audrain, and surrounding Mid-Missouri counties. In addition to traditional terrestrial FM broadcasting, Q106.1 engages listeners through web streams on its official platform, mobile applications, smart speaker skills, and digital radio aggregators.

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