My Mix 96.1

📖 About

My Mix 96.1 (WVLF) is a prominent commercial radio station broadcasting a bright adult contemporary and hot adult contemporary format. Licensed to Norwood, New York, the station primarily serves Massena, St. Lawrence County, and the broader Seaway Valley region, extending its coverage across the border into Cornwall, Ontario. Originally launched in 2001, the station underwent a major re-branding and format shift under Stephens Media Group in July 2008 to become 'My Mix 96.1', establishing itself as a local favorite for contemporary mainstream pop and melodic rock. The station's daily programming combines an upbeat rotation of favorites from the 1980s through today’s top charts, interspersed with essential local news, weather updates, and regional sports coverage including SUNY Potsdam athletics. In addition to its music-intensive format, My Mix 96.1 features high-profile syndicated weekend programming such as 'American Top 40 with Ryan Seacrest' and 'Rick Dees Weekly'. Catering to a diverse audience across northern New York and southeastern Ontario, the station blends community connection with polished commercial broadcasting.

📋 Details

🔗 Follow