La Raza 103.9 FM

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La Raza 103.9 FM (operating via parent AM station WAZS 980 AM and FM translator W280EX on 103.9 MHz) is a prominent commercial Regional Mexican radio station licensed to Summerville, South Carolina, and serving the entire Charleston metropolitan area. The station originally hit the airwaves on June 7, 1962, as a daytime country music station under the call letters WAZS. Over the decades, it underwent several format shifts—including adult standards, sports, and religious broadcasting—before making history in June 2001 as Charleston's very first Spanish-language radio station. In July 2017, the station was acquired by Norsan Media, led by CEO Norberto Sánchez, joining a major Southeast media network dedicated to serving Hispanic communities. Programming on La Raza 103.9 FM is tailored specifically to the regional Mexican music tastes of the vibrant Hispanic population in Lowcountry South Carolina. The station features a high-energy lineup of Banda, Norteño, Ranchera, Cumbia, and Corridos hits from premier Latin recording artists such as El Fantasma, Banda Los Recoditos, Grupo Firme, Christian Nodal, Bronco, and Intocable. In addition to non-stop regional music rotation, the weekly schedule features popular syndicated morning show 'Los Hijos de la Mañana', financial advice blocks such as 'La Verdad de la Ley' with Andrés Gutiérrez, sports coverage, and localized news, weather, and traffic updates. Transmitting with a daytime power of 1,000 watts on 980 AM and re-broadcast via FM translator W280EX at 103.9 MHz from North Charleston, the station reaches listeners across Charleston, Berkeley, and Dorchester counties. Operating out of Norsan Media's local broadcast facilities at 2105 Rebecca Street in North Charleston, La Raza 103.9 FM engages its audience through vibrant community events, festival sponsorships, and interactive social media. Listeners worldwide can tune in via its official web domain, mobile app platforms for iOS and Android, and online streaming aggregators.

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