La Raza 102.3/107.1 - WLKQ-FM

Atlanta's #1 For Regional Mexican

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Languages

Spanish

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Country

United States

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Genres

Regional Mexican, Mexican Music, Grupera +3

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Frequency

102.3 FM / 107.1 FM

📖 About

La Raza 102.3/107.1 is a Spanish-language commercial radio station serving the Atlanta metropolitan area from Buford, Georgia. Operated by Davis Broadcasting of Atlanta, the station specializes in Regional Mexican music and is known as a Mexican-format FM station serving the Hispanic and Latino community across Metro Atlanta. Its programming features Regional Mexican music including Grupera, Norteña, Ranchera and other popular Mexican music styles, along with Spanish-language entertainment, personalities, promotions, community programming and local content. WLKQ-FM broadcasts on 102.3 FM and is simulcast with WTSH-FM on 107.1 FM, providing broad coverage across the Atlanta market. La Raza has been serving Atlanta's Spanish-speaking and Mexican-American audience since its Regional Mexican format launched in April 2004.

📋 Details

brand:La Raza 102.3/107.1

owner:Davis Broadcasting

history:Davis Broadcasting acquired WLKQ-FM in 2003. The station changed to a Regional Mexican format in April 2004 and became La Raza. On September 24, 2018, WLKQ-FM began simulcasting its La Raza programming on WTSH-FM 107.1 in Aragon, Georgia, creating the La Raza 102.3/107.1 branding.

licensee:Davis Broadcasting of Atlanta, L.L.C.

operator:Davis Broadcasting

call sign:WLKQ-FM

simulcast:WTSH-FM 107.1 in Aragon, Georgia

facility id:36350

music focus:Regional Mexican music, including Grupera, Norteña and Ranchera

programming:Spanish-language Regional Mexican music, entertainment, local personalities, promotions, community programming and Hispanic-oriented content

license city:Buford, Georgia

seo keywords:La Raza 102.3 Atlanta,La Raza 107.1 Atlanta,La Raza Atlanta radio,WLKQ-FM,WLKQ 102.3 FM,La Raza 102.3/107.1,Atlanta Spanish radio,Atlanta Spanish radio station,Mexican radio Atlanta,Mexican music Atlanta,Regional Mexican radio Atlanta,Regional Mexican music Atlanta,Grupera radio Atlanta,Nortena radio Atlanta,Ranchera radio Atlanta,Spanish FM radio Atlanta,La Raza radio online,WLKQ live stream,La Raza Atlanta live stream,listen to La Raza 102.3 online,listen to La Raza 107.1 online,Spanish radio Georgia,Mexican FM Georgia,Atlanta Latino radio,Hispanic radio Atlanta

station class:Class A

broadcast area:Atlanta metropolitan area and surrounding communities

broadcast type:FM, Online Streaming

founded format:Regional Mexican format launched in April 2004

parent company:Davis Broadcasting

station format:Regional Mexican

community focus:The station actively serves the Mexican and Latino community in Metro Atlanta through local programming, promotions, contests and community events.

coverage market:Metro Atlanta

target audience:Spanish-speaking, Mexican-American and Latino listeners in the Atlanta metropolitan area

original airdate:January 1, 1970, originally as WGCO-FM

station identity:La Raza 102.3/107.1 is positioned as a major Spanish-language Mexican Regional radio station for the Atlanta market.

former call signs:WGCO-FM (1970-1985),WLKQ (1985-1990)

primary frequency:102.3 MHz

market positioning:Spanish-language Mexican FM radio serving Metro Atlanta

notable recognition:La Raza 102.3/107.1 was named the 2023 NAB Marconi Spanish Language Radio Station of the Year.

online availability:Available through online live streaming in addition to its terrestrial FM broadcasts.

secondary call sign:WTSH-FM

secondary frequency:107.1 MHz

programming language:Spanish