La M 103.7

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Languages

Spanish

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Country

United States

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Genres

Regional Mexican, Latin, Mexican Music +2

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Frequency

103.7 FM

📖 About

La M 103.7 (call sign KMLA) is a prominent commercial Spanish-language radio station licensed to El Rio, California, serving the vibrant Oxnard–Ventura metropolitan area. Owned and operated by Gold Coast Radio, LLC, the station serves as a cultural and entertainment hub for the region's substantial Hispanic community, delivering an energetic blend of popular Regional Mexican music, community news, and engaging entertainment. Its programming features a dynamic lineup of live on-air personalities, highlighted by popular programs such as the morning show «El Nuevo Show de La M», which connects listeners with music, interviews, and local updates. The station's musical landscape focuses heavily on the Regional Mexican format, showcasing beloved genres such as Banda, Norteño, Mariachi, and contemporary Mexican hits from legendary icons and contemporary superstars alike. Beyond its music programming, La M 103.7 serves an important community role by keeping its audience informed on local events, culture, and relevant news topics impacting the Ventura County region. Through its powerful FM signal and widespread digital availability, the station continues to be an essential media outlet for Spanish-speaking listeners in Southern California.