La Invasora 96.7 & 107.9

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KOYE (96.7 FM), widely known as 'La Invasora 96.7 & 107.9', is a prominent commercial Spanish-language radio station licensed to Frankston, Texas, and serving the Tyler-Longview radio market across East Texas. Originally launched on August 13, 1970, under the call sign KLIS at 94.3 MHz in Palestine, Texas, the frequency later shifted to 96.7 MHz and transitioned into the premier Spanish-language cultural voice of the region. Over decades of broadcasting, the station has established itself as an essential medium for the rapidly growing Hispanic community throughout East Texas, providing continuous regional Mexican music, trusted local news reports, and cultural entertainment. Programming on La Invasora features a high-energy Regional Mexican music format, spinning classic and contemporary hits across genres such as norteño, banda, cumbia, ranchera, and corridos. The station's music rotation showcases legendary artists and groups like Ramón Ayala, Marco Antonio Solís, Antonio Aguilar, El Coyote y Su Banda Tierra Santa, and Grupo Pesado, alongside daily specialty segments, listener song requests, and community announcements. The station's call sign meaning, where 'OYE' translates to 'listen' in Spanish, reflects its deep listener engagement and interactive broadcast style. Broadcasting with an effective radiated power (ERP) of 50,000 watts, KOYE covers the western half of the Tyler-Longview market. To expand its footprint across the eastern portion of the market, KOYE simulcasts on FM translator partner KTLH (107.9 FM) in Hallsville, Texas. Main administrative offices and studios are located at 210 South Broadway Avenue in downtown Tyler, Texas, while its transmission tower sits northwest of Jacksonville. In addition to its powerful terrestrial FM signals, La Invasora streams live 24/7 globally via digital web portals and mobile applications.

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