KZSB 1290 AM

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KZSB (1290 AM), also broadcasting via its FM translator on 96.9 FM, is a commercial news and talk radio station licensed to Santa Barbara, California. Originally signing on the air on March 2, 1962, as KACL under Riviera Broadcasting, the station transitioned through several call signs and programming formats—including country music and oldies—over the subsequent decades. Notably, from 1995 to 2005, the station was owned by renowned comedy actor Bob Newhart before being sold and shifting toward a news-heavy format. Today, it is owned by Lazer Broadcasting (via Lazer Licenses, LLC) and operates under a localized news-talk framework. The station's programming heavily emphasizes local community affairs, public discussion, and regional issues, alongside hourly world news reports provided by the BBC World Service, which also fill overnight and weekend blocks. Often historically referenced in coordination with local print media branding like the Santa Barbara News-Press, KZSB serves as an essential auditory public square for residents of California's Central Coast. Its lineup includes targeted local talk shows, public service interviews, and civic discourse addressing matters directly impacting Santa Barbara County. Catering to an audience of engaged local residents, community leaders, and news-seekers, KZSB bridges hyper-local journalism with international news coverage via its BBC affiliation. Operating with a daytime power of 500 watts and a nighttime power of 114 watts, the station ensures wide local coverage through its AM frequency and FM translator. Listeners can access the station via traditional radio receivers as well as digital streaming platforms, maintaining its vital role in regional broadcasting.

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