KSTC Sports

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KSTC (1230 AM, also broadcasting via FM translator K273DC at 102.5 FM) is a commercial sports radio station licensed to Sterling, Colorado, serving the northeastern region of the state. With a storied history tracing back to its initial launch in 1938 as KGEK—founded by Harry Behler in nearby Yuma before relocating to Sterling in the 1950s—the station stands as one of the oldest continuing broadcasting entities on Colorado's Eastern Plains. Over the decades, it operated out of historic local setups before standardizing its presence as a premier regional voice, eventually rebranding to its current sports format in March 2017. Today, KSTC serves as a vital media outlet under the ownership of Wayne Johnson through Media Logic LLC, anchoring its daily programming around comprehensive national sports coverage from Fox Sports Radio. The station features popular nationally syndicated programs such as The Dan Patrick Show, The Herd with Colin Cowherd, and The Odd Couple, providing comprehensive play-by-play, analysis, and sports commentary. In addition to national syndication, KSTC holds a proud local tradition as the original home of Sterling Tiger Sports, delivering dedicated coverage of regional high school athletics to local fans, families, and alumni. Broadcasting with 1,000 watts of power and supplemented by its digital web streams and mobile integrations, KSTC bridges traditional community-focused broadcasting with modern sports talk entertainment. Its commitment to regional high school athletics alongside elite national analysis has made it an indispensable hub for sports enthusiasts across northeastern Colorado.

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