K-Lake 97.7

📖 About

K-Lake 97.7 (call sign: KALK) is a commercial classic hits radio station licensed to Winfield, Texas, and based out of Mount Pleasant, serving the greater Paris and Northeast Texas region. The station originally first went on the air on September 27, 1987, under the call sign KLSB. Over the years, it transitioned through call letter changes—becoming KYKM in 1988 before adopting its current KALK moniker in January 1991. Throughout its history, the station has focused heavily on serving local communities across Northeast Texas with reliable regional updates, entertaining formatting, and retro music. Programming-wise, K-Lake 97.7 specializes in a classic hits format, broadcasting an upbeat soundtrack featuring the greatest pop, rock, and dance hits spanning the 1970s, 1980s, and early 1990s. Originally positioned with an adult hits format, the station formally transitioned into its tightly curated classic hits presentation to capture nostalgic audiences. In addition to its music rotation, the station delivers essential local updates, community news, weather reports, and regional sports coverage that connect listeners across Titus, Franklin, and surrounding counties. Owned and operated by East Texas Broadcasting, Inc., KALK operates with an effective radiated power of 22,500 watts, providing robust signal coverage throughout the region. As part of the East Texas Broadcasting family alongside sister stations like KBUS and KPLT, K-Lake 97.7 maintains a strong local presence both over the air on 97.7 FM and digitally via online streaming options and mobile applications.

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