Fuego 97.1

Central Coast's Hottest Hits

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Languages

English, Spanish

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Country

United States

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Genres

Latin, Rhythmic Contemporary, Latin Pop +3

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Frequency

97.1 FM

📖 About

Fuego 97.1 (KRTO) is a commercial FM radio station serving California's Central Coast from Santa Maria and Guadalupe. Broadcasting at 97.1 FM, Fuego delivers a bilingual English and Spanish music format focused on today's hottest Latin and rhythmic hits, including Latin pop, reggaeton, dance-oriented music, major Latin artists, and popular crossover collaborations. The station serves listeners throughout the Santa Maria–Lompoc and broader Central Coast area, providing a high-energy mix of contemporary music and entertainment. Fuego 97.1 is owned and operated by Emerald Wave Media and is also known as Fuego FM, Fuego Santa Maria, Fuego 971, and 97.1 Fuego. Listeners can tune in locally at 97.1 FM or listen to the station online through its live stream.

📋 Details

owner:Emerald Wave Media

audience:Listeners in California's Central Coast interested in contemporary Latin, rhythmic and crossover music

licensee:Emerald Wave Media

call sign:KRTO

fcc class:Class A

facility id:7101

studio city:Santa Maria

seo keywords:Fuego 97.1,Fuego FM,Fuego 971,97.1 Fuego,Fuego Santa Maria,KRTO 97.1,KRTO FM,KRTO radio,97.1 FM Santa Maria,Fuego 97.1 Santa Maria,Spanish radio Santa Maria,Latin radio Santa Maria,Latin music radio California,Reggaeton radio California,Latin pop radio,Central Coast radio,Santa Maria radio stations,Santa Maria California radio,Guadalupe California radio,Central Coast Latin music

coverage area:Central Coast of California, including the Santa Maria–Lompoc region and surrounding communities

frequency mhz:97.1 MHz

licensed city:Guadalupe

station brand:Fuego 97.1

antenna height:404 meters HAAT

broadcast area:Santa Maria–Lompoc and California Central Coast

broadcast type:FM, Online Streaming

facility power:360 watts ERP

first air date:1992

station format:Bilingual Rhythmic Contemporary / Latin Hits

alternate names:Fuego FM,Fuego Santa Maria,Fuego 971,97.1 Fuego

station history:The station began broadcasting in the early 1990s and has operated under several formats and brand identities. It moved to 97.1 FM in 2007, later operated as Mega 97.1 and Mega Hits 97.1, and adopted the Fuego 97.1 bilingual rhythmic identity in 2021.

commercial email:EdCarcarey@Yahoo.com

former frequency:105.5 MHz

official contact:Fuego 97.1 FM, 718 East Chapel St, Santa Maria, California 93454, United States

former call signs:KIDI-FM,KOHD

programming focus:Contemporary Latin music, rhythmic hits, Latin pop, reggaeton, dance music, major Latin artists and crossover collaborations

commercial contact:Ed Carcarey, Media Ad Sales Executive

licensing authority:Federal Communications Commission (FCC)

transmitter location:Near Point Sal, outside Guadalupe, California