Big Cat 97.1

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Big Cat 97.1 (call sign: WLDX, broadcasting on 990 AM and its 97.1 FM translator) is a commercial classic hits radio station licensed to Fayette, Alabama, and serving Fayette County and surrounding areas. The station has a rich broadcast history dating back to its initial launch on September 3, 1949, when it originally signed on under the call sign WWWF as a daytime-only station owned by the Bankhead Broadcasting Company. Over the decades, WLDX became an absolute staple of local rural broadcasting, famously hosting long-running traditions like its community trading post program 'Party Line'. Following years of community service and format adaptations, the station acquired an FM translator in 2017 and later underwent a major rebranding in September 2019 under a lease agreement with Lamar Broadcasting, adopting its current 'Big Cat 97.1' moniker and vibrant classic hits format. Programming on Big Cat 97.1 features a crowd-pleasing rotation of pop, rock, and oldies hits from the 1970s, 80s, and 90s. In addition to its nostalgia-driven music format, the station functions as a vital regional information and sports hub, delivering local news updates, morning discussion shows like 'Morning Call' and 'At Your Service', inspirational morning programs, and Southern gospel music blocks. It is also widely known for its dedicated local sports coverage, serving as the broadcast home for Fayette County high school athletics—including Fayette County High, Berry, and Hubbertville—alongside regional updates for college sports. Licensed to Dean Broadcasting, Inc. and operated under lease management by Lamar Broadcasting, WLDX maintains deep roots in West Alabama. By bridging traditional AM broadcasting with an FM translator frequency and global internet streaming, Big Cat 97.1 successfully reaches loyal local listeners at home as well as expatriates wanting a taste of hometown community programming.

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