BIG 98.9

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BIG 98.9 (WBCG 98.9 FM) is a commercial classic rock radio station licensed to Murdock, Florida, and serving Charlotte County and the surrounding Port Charlotte area. Originally signing on the air on November 2, 1998, under the call sign WHHD, the frequency has undergone multiple format shifts throughout its history. It previously operated as a hot adult contemporary outlet branded as 'MyFM' and later briefly featured contemporary Christian music as 'UP! 98.9' before officially pivoting to its current classic rock format under iHeartMedia on August 1, 2022. The station features a powerhouse lineup of iconic classic rock hits from legendary artists such as The Rolling Stones, Pink Floyd, Queen, AC/DC, and Fleetwood Mac, broadcasting utilizing iHeartMedia's syndicated Premium Choice network alongside localized programming. Geared toward rock enthusiasts and multi-generational music fans across Southwest Florida, BIG 98.9 delivers timeless guitar-driven anthems and deep cuts that define an era of rock history. Operating with an effective radiated power of 5,500 watts, BIG 98.9 reaches listeners via traditional FM receivers as well as globally through digital platforms like the iHeartRadio app and its official web stream. Operating out of studios located on Tiseo Boulevard in Port Charlotte alongside its iHeartMedia sister stations, BIG 98.9 remains a prominent auditory staple for classic rock devotees throughout the region.

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