Big 107.3

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Big 107.3 (call sign: WNBL) is a commercial FM radio station licensed to South Bristol, New York, and serving the greater Rochester metropolitan area. The frequency's broadcast history includes notable past iterations, including operating as country music station '107.3 The Bull' before undergoing a major format flip. Owned and operated by iHeartMedia, the station rebranded to Big 107.3 to specialize exclusively in a dedicated 1980s hits format, capturing the nostalgia and enduring popularity of the decade's greatest pop, rock, and dance anthems. The station's programming format focuses entirely on the biggest hits of the 1980s, featuring iconic tracks from legendary artists such as Michael Jackson, Tom Petty, Fleetwood Mac, Prince, and The Bangles. Designed for listeners seeking a targeted, upbeat musical journey through one of pop music's most celebrated eras, Big 107.3 combines commercial-minimized music blocks with local community updates. In addition to its continuous 80s music rotation, the station serves as a local sports broadcaster, carrying live play-by-play coverage for Rochester Knighthawks professional lacrosse games. Broadcasting from iHeartMedia's regional studios located on Chestnut Street in downtown Rochester, WNBL utilizes a powerful transmitter site situated to cover the Finger Lakes and Rochester media markets. Alongside its primary terrestrial analog FM signal, Big 107.3 extends its broadcast reach globally through digital streaming platforms, web players, and the iHeartRadio mobile application, making it easily accessible to 80s music fans across New York and beyond.

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