99.7 WIMI

📖 About

99.7 WIMI is a heritage commercial classic rock radio station licensed to Ironwood, Michigan, serving Michigan's western Upper Peninsula and northern Wisconsin. Operating primarily on 99.7 FM with additional translator coverage reaching areas like Park Falls, Wisconsin, the station delivers an energetic playlist of rock hits spanning the 1960s through the 1990s, featuring legendary artists such as Led Zeppelin, Pink Floyd, The Rolling Stones, AC/DC, and Tom Petty. Having served the region for decades as a trusted local fixture—previously branded as '99.7 The Storm'—the station was acquired by Civic Media in 2025 as part of the company's expansion into Michigan's Upper Peninsula via the Michigan Civic Media Alliance. Under Civic Media's leadership, WIMI has deepened its commitment to community-focused broadcasting by blending timeless rock music with regional news coverage, community updates, and dedicated sports broadcasting. Beyond music, 99.7 WIMI serves as an essential regional hub for sports enthusiasts and local news listeners alike. The station features prominent sports broadcasts including Green Bay Packers and Wisconsin Badgers football, keeping fans across the borderlands of Michigan and Wisconsin connected to their favorite teams. Operating out of studios located at 222 S. Lawrence Street in Ironwood, WIMI remains deeply rooted in its community, bridging generations of rock fans through digital streaming platforms, mobile applications, and traditional over-the-air broadcasts.

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