99.7 & 94.1 KFRO

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KFRO is a legendary commercial radio station with a rich broadcast history, originally signing on the air on February 6, 1935, founded by J.R. Curtis in Longview, Texas. Known historically as 'The Voice of Longview', the station has served the Tyler–Longview area for nearly a century, famously covering milestone regional events such as the 1937 New London School explosion and launching notable media careers including legendary Dodgers announcer Jerry Doggett and Grand Ole Opry voice Grant Turner. Over the decades, KFRO has evolved its broadcast footprint, maintaining a strong heritage while expanding via simulcasts. Today, the station broadcasts a popular Classic Hits format, delivering an engaging mix of timeless music spanning from the disco era of the 1970s and 1980s through the early 2000s. Branded as '99.7 & 94.1 KFRO', the station operates across multiple frequencies to cover the East Texas region effectively—simulcasting on AM 1370, FM 99.7 (Cuney/Tyler/Jacksonville), and translator K231DK on 94.1 FM in Longview. Owned by RCA Broadcasting, LLC, KFRO continues to serve its community with nostalgic hits, local flavor, and reliable broadcast programming.

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