98.3 The Key

📖 About

98.3 The Key (KEYW) is a prominent commercial radio station licensed to Pasco, Washington, serving the entire Tri-Cities metropolitan area, which includes Richland, Kennewick, and Pasco. Officially signing on the air on June 30, 1986 (with call signs initially established during its construction permit phase in 1984 as KTCW before transitioning to KEYW in April 1986), the station has long served as a vital local entertainment hub for southeastern Washington. Over the decades, it has evolved its sound to capture shifting contemporary tastes, currently anchoring its broadcast identity in a vibrant hot adult contemporary format. The station's programming is carefully tailored to contemporary pop music fans, spinning today's biggest chart hits alongside engaging lifestyle features, local news updates, community content, and popular contesting promotions. Listeners tune in to hear well-known syndicated and local on-air talent—including personalities like James Rabe, Michelle Heart, Rik Mikals, and Courtlin—who deliver energetic day-to-day segments, weather briefings, and interactive community talk. The station also heavily integrates local digital content, keeping residents connected with regional happenings across the Tri-Cities area. Owned and operated by Townsquare Media (via Townsquare License, LLC), 98.3 The Key broadcasts with a strong regional signal from its transmitter site located near Pasco. In addition to its traditional FM presence, the station maintains a robust digital footprint featuring live streaming audio, mobile apps for iOS and Android, and active social media channels, ensuring continuous connection with listeners on the go.

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