97.5 3WV

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WWWV (97.5 FM), widely branded as 97.5 3WV, is a heritage classic rock radio station licensed to Charlottesville, Virginia, and serving the greater Central Virginia and Shenandoah Valley regions. Operating continuously under the 3WV moniker since 1977, the station has built a legendary reputation as a cultural staple for rock music enthusiasts, delivering an electrifying mix of iconic classic rock anthems, deep cuts, and guitar-driven hits from the 1970s, 80s, and 90s. Over decades on the air, it has cultivated a fiercely loyal multi-generational audience by combining expert music curation with deep roots in local community engagement and regional events. The station's programming format features personality-driven segments, entertaining morning commentary, and specialized music blocks that capture the spirit of classic rock culture. A flagship element of its weekday schedule is its popular morning broadcasting, alongside engaging local air talent who connect deeply with listeners throughout the Piedmont and Blue Ridge areas. In addition to its music offerings, 97.5 3WV serves as an essential regional sports broadcasting home, acting as a primary FM flagship station for Virginia Cavaliers football and men's basketball games, uniting sports fans across Charlottesville and beyond. Owned and operated by Saga Communications (through Tidewater Communications, LLC) as part of the Charlottesville Radio Group, 97.5 3WV broadcasts from its studios located on Rose Hill Drive in Charlottesville. Listeners can tune in locally via its powerful 97.5 FM terrestrial signal or access the live audio stream globally through digital platforms, the official website, and mobile streaming applications, ensuring its timeless rock format remains accessible anywhere.

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