96.9 WBTI

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96.9 WBTI is a commercial Hot AC radio station licensed to Lexington, Michigan, serving the Blue Water area, including Port Huron, Sanilac County, and portions of Lapeer and St. Clair counties in Michigan, as well as Lambton County, Ontario across the border. Originally signing on the air in 1991, the station has evolved through various formats and call sign iterations—including brief stints as WYDG and WHYT—before establishing its prominent identity as a premier contemporary hit and pop music provider. Operating from studios located on Huron Avenue in downtown Port Huron, WBTI delivers high-energy popular music targeted at active adult and youthful demographics throughout the region. Programming on 96.9 WBTI features a carefully curated rotation of current chart-toppers and nostalgic favorites from the 2000s onward, positioning itself musically between mainstream adult contemporary and high-tempo Top 40 formats. The station is deeply integrated into the local community, frequently engaging listeners with interactive on-air segments, local news updates, and popular seasonal programming such as its annual flip to all-holiday music during the winter festive season. Its strategic transmitter location south of Lexington provides a robust rimshot signal reaching major cross-border communities like Sarnia, Ontario. Owned and operated by Liggett Communications LLC, doing business as Radio First, WBTI operates alongside powerful local sister stations such as WPHM and WSAQ. In addition to its traditional FM terrestrial broadcast, the station maintains a strong digital footprint via online web streaming platforms and mobile apps, allowing fans worldwide to tune into its signature sound and contemporary hit rotation.

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