96.3 The Big JAB

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96.3 The Big JAB (WJJB-FM) is a prominent commercial sports radio station serving Portland and the surrounding Southern Maine region. Licensed to Gray, Maine, with studios located in Portland, the station operates under the ownership of Atlantic Coast Radio. The 96.3 FM frequency originally launched on November 15, 1975, as WRUM-FM out of Rumford before evolving through several formats and call signs, including Top 40 WWMR and religious station WLOB-FM. In August 2008, following transmitter relocation to better cover Greater Portland, the 96.3 FM signal officially converted into the sports radio home for 'The Big JAB' and adopted the WJJB-FM call sign. The heritage 'JAB' identity traces back to 1950s Top 40 legend WJAB (1440 AM). The station features a full weekday schedule of engaging local sports talk paired with nationally syndicated content. Key local programs include 'The Morning Jab', 'Middays with Mannix & Mannix', and 'The PM Jab', covering New England sports, regional teams, and breaking news. Outside of local drive-time shows, 96.3 The Big JAB is affiliated with Fox Sports Radio for late-night and weekend programming. The network also serves as an exclusive regional broadcast home for major professional sports teams, carrying play-by-play coverage for the Boston Red Sox, Boston Celtics, and local collegiate and high school athletic events. To ensure extensive signal penetration across Southern and Western Maine, 96.3 FM anchors a multi-frequency sports network that includes simulcasts on WRED (1440 AM) in Westbrook and FM translator W223BH (92.5 FM) in Portland. Operated from its main broadcast complex at 779 Warren Avenue in Portland, Maine, The Big JAB reaches dedicated sports fans across terrestrial airwaves, online digital streaming channels, and mobile platforms.

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