103.7 Mike FM

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KAXA (103.7 FM), branded on-air as '103.7 Mike FM', is a commercial adult hits radio station licensed to Mountain Home, Texas, and serving the Kerrville and Texas Hill Country region. The station's construction permit and early history date back to the late 2000s under the call sign KMHO before officially launching under its current configuration. For several years, the frequency operated under a country music format before undergoing a major strategic format swap in January 2023. At that time, JAM Broadcasting shifted its country format to sister station KZAH (99.1 FM) in Harper and rebranded 103.7 FM as 'Mike FM', adopting a broad, diverse adult hits format. Programming on 103.7 Mike FM features a high-energy 'mix tape' style format spanning upbeat pop, classic rock, 1980s and 1990s favorites, and eclectic crossover hits. The station's expansive playlist ranges from iconic classic rock anthems and synth-pop tracks to modern adult contemporary hits, providing a dynamic listening experience for the Texas Hill Country audience. Notable features include localized air personalities, community event promotions, and engaging daily programming blocks that appeal to a wide multi-generational demographic across Kerr County and surrounding rural areas. Broadcasting with an effective radiated power (ERP) of 6,000 watts, KAXA's signal covers the scenic Hill Country terrain around Kerrville, Mountain Home, and Ingram. The station is owned by Justin McClure through licensee JAM Broadcasting, LLC, with studio and business operations located at 2125 Sidney Baker Street in Kerrville, Texas. In addition to its primary 103.7 FM broadcast frequency, the station's programming network is simulcast across associated regional signals, and it streams live worldwide via online directories and its official digital portals.

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