101.5 KPLA

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KPLA (101.5 FM), branded on-air as '101.5 KPLA', is a commercial Adult Contemporary (AC) radio station licensed to Columbia, Missouri, serving the Columbia–Jefferson City metropolitan area and broader Mid-Missouri region. The station originally signed on in the mid-1980s as a local FM outlet before establishing its long-running Adult Contemporary identity. Acquired by broadcasting network major Cumulus Media in 2004, KPLA operates from shared cluster studio facilities located on Old Highway 63 North in Columbia, co-located alongside sister stations KBBM, KBXR, KFRU, and KOQL. Programming on KPLA is tailored to at-work, workplace, and family listeners, emphasizing a melodious and upbeat mix of mainstream pop, soft rock, and contemporary adult hits. Sloganed 'Today's Hits and Yesterday's Favorites', the station's music catalog spans five decades of chart-toppers, featuring hitmakers like Michael Jackson, Train, Shakira, Ed Sheeran, Bruno Mars, Benson Boone, and Adele. The daily schedule highlights engaging local morning shows such as 'Good Mornings with Emily Larkin', followed by continuous music blocks, workplace contests, local news, and community updates throughout the day. Broadcasting with an effective radiated power (ERP) of 49,000 watts from a tower located in Boone County, KPLA delivers a wide signal footprint covering Boone, Cole, Callaway, Audrain, Cooper, and Randolph counties. Every holiday season, KPLA is renowned in Mid-Missouri for flipping its format to 24/7 Christmas music, becoming a seasonal favorite for local households and businesses. In addition to terrestrial broadcast on 101.5 FM, KPLA streams live 24/7 across mobile apps, smart speaker integrations, and online streaming aggregators.

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